BIG FIELD DAY

A new annual music festival for XL102 (WRXL) in Richmond, VA.

BFD LOGO

The Big Field Day logo needed to be easily applied to a variety of merchandise and posters while communicating a summer camp type of vibe.

BFD MERCHANDISE

Merch needed to be simple yet trendy while incorporating local elements and highlighting the artists who were headlining the show.

THE MAIN EVENT

The first annual Big Field Day was held on May 2, 2015, at the Richmond International Raceway. Headliners included Incubus, Passion Pit, and Dirty Heads.